Customers on Demand

At Little Red Turtle, we bring the power of SMS marketing to small businesses.

Big businesses use SMS to communicate with their customers because they know it works – their messages get through, get noticed and get results.

An estimated 98 per cent of SMS messages are read upon receipt, with 83 per cent read within three minutes, making it a valuable medium for marketing messages. Unlike emails, which are often skipped unread, SMS messages reach the customer directly and while on the go, enticing them to read and take action. Despite the many benefits of text marketing, a recent Hipcricket survey found that 80 per cent of consumers had never received a marketing message via SMS. Additionally, 57 per cent said they'd be interested in receiving marketing messages if they were offered.

But small businesses have found it hard to tap into the power of this medium, because it required a significant investment of both time and money.

Not any more.

Our products allow small businesses to join the big guys. Once set up, customers subscribe themselves to receive offers from you, and you can send an SMS offer to some or all of them at a moment's notice. This lets you take action to fill those quiet times and to bring customers to you right away. And because the system is all online and automated, it takes you no time at all and is very cost effective.

More importantly, because your messages are only sent to customers who have specifically asked for them, the response rate is usually fantastic.

And there's no risk to you. Little Red Turtle does not believe in lock-in contracts. We want you to be delighted with our service and happy to be our customer. Simply pay monthly and cancel at any time – no questions asked.

If your business could use more sales, then contact us today.


Customers on Demand. Really!

Fill that empty table or slot in your appointment book.

The Little Red Turtle Customers on Demand system It allows you to quickly and economically send last-minute offers to some or all of your customers. And because they have asked for the offers, response rates are both immediate and terrific. No other marketing method comes close!

SMS Marketing WORKS

SMS is the only way to get a message to your customers within minutes and have confidence that they will actually read it right away. And because our Customers on Demand service does not require you to pre-book your communications, it is the only way to bring customers into your business quickly, to fill those quiet periods or last-minute vacancies.

Bringing you closer to your customers

The Little Red Turtle Customers on Demand System is ideally suited to businesses that have regular customers or that use an appointment or reservation book, such as restaurants, cafes, bars, take-aways, pizza shops, hairdressers, beauticians, massage therapists and the like.

Very cost effective

You just pay 8c for each SMS you send, plus a small monthly subscription for the service. We run all the servers and handle all the administration, so you can focus on your business. You can use a smart-phone, tablet or computer to send messages, and your customers just need a mobile phone.

Completely Opt-in, Self-Service and SPAM-Act Compliant

Customers can opt-in by sending a text with your business name to 0467 777 888, and unsubscribe by replying with the word STOP to any message. Little Red Turtle automatically ensures that all your messages are compliant with the SPAM Act.

Little Red Turtle is in the process of rolling out a suite of products that cater to the specific requirements of different types of businesses. We have several more products about to launch, each tailored to a different type of business and designed to help you maximise the communication with your customers at the same time providing them with a truly useful and valuable service.

Our next offering will be of particular interest to the Real Estate industry. If you are a real estate agent or representative, contact us for a special invitation to our preview release of the system.

Look out for even more innovative SMS solutions from Little Red Turtle in the near future!


Get special offers from your favourite businesses delivered directly to your phone by SMS.

Everyone loves a Bargain!

Little Red Turtle's Customers on Demand service is a simple system that allows you to request special offers to be sent to your phone by SMS. The purpose of the system is to make it easy for you to get great last-minute offers from businesses that you want to deal with.

As an example, your favourite restaurant might have a few empty tables this evening, so in the afternoon you might receive a special offer to come in tonight. This rewards you with a discount or other special value for being a customer and helps the restaurant fill those quiet times. It's a classic win-win situation.

You are in complete control. Only you can subscribe for offers by sending an SMS from your phone, and you can cancel all future offers at any time.

We don’t charge you anything for the service. Receiving offers is always totally free of charge. Sending the subscription message (and the STOP request) will incur a single, local SMS charge from your phone company. Most people these days have significant SMS caps on their phone plans, so chances are these will actually cost you nothing, but depending on your phone plan, you may be charged for a single, local SMS message.

About Us

An estimated 98 per cent of SMS messages are read upon receipt, with 83 per cent read within three minutes, making it a valuable medium for marketing messages. Unlike emails, which are often skipped unread, SMS messages reach the customer directly and while on the go, enticing them to read and take action. Despite the many benefits of text marketing for small business, a recent Hipcricket survey found that 80 per cent of those surveyed had never received a marketing message via SMS. Additionally, 57 per cent said they'd be interested in receiving marketing messages if they were offered.

What does Little Red Turtle do?

Little Red Turtle specialises in using SMS messages to bring businesses in closer communication with their customers. We are not just "yet another" SMS campaign provider – in fact, we don’t do SMS campaigns at all.

Our systems are based around establishing communications between a business and its existing customers, or potential customers, who express a specific interest in its product or service.

Using our exclusive, state-of-the-art software, we provide a system that lets businesses establish and promote an ongoing relationship with their customers.

For customers, Little Red Turtle gives you easy and convenient access to information and special offers that you want, when and where you want it. By using SMS, the information or offer is stored on your phone, to let you access it at your convenience.


All our SMS systems allow you to unsubscribe at any time, simply, immediately and with no questions asked.

How do I unsubscribe?

If you are subscribed to offers from a single business, just reply with the word "STOP" to any message (or send that word to the same number you used to start the subscription, 0467 777 888).

If you have subscribed to offers from more than one business, you can send the word "STOP" followed by any one code to unsubscribe individually, or "STOP ALL" to immediately stop all subscriptions.

If you don't remember the individual codes, just send 'STOP' on its own and we'll send you an SMS with a list.

You can only unsubscribe by sending an SMS from the phone you used to subscribe in the first place. This is to prevent others from unsubscribing you without your consent. If for whatever reason you can't use your mobile, contact us and we'll sort it out for you,

We don't charge you anything for this, but every SMS you send will count towards your mobile plan's limits or charges.

Have you had a bad experience?

At Little Red Turtle, we hate spam as much as you do. We have specific agreements with all our customers that they will honour both the letter and the spirit of the law in dealing with their customers and the public. Our aim is to promote a mutually beneficial exchange and communication between individuals and organisations they want to do business with.

If you feel that a particular business has abused the system, and persisted in communicating with you after you have asked them to stop, please take a moment to send us an email using the contact us link at the top of the page so we can follow up.

Logon & Register

Our systems are hosted separately from our web site for maximum security. We use Google App Engine to host our applications, thereby leveraging the vast scalability and reliability of the same servers and databases that power Google itself.

The links below will take you to the login and sign-up page for each of our services.

Note that the application’s internet address, or “domain”, will end in “”. This allows us to encrypt your sensitive data as it travels to and from our servers, ensuring that it is impossible for anyone to intercept it. You will notice that your browser will show the secure “padlock” or equivalent indicator on that login page to confirm that all communications are protected by SSL encryption.

Production Systems

The following systems are in production. Click on the appropriate button to go to the log-on or sign-up page:

  Customers on Demand Logon  
  Customers on Demand Registration  

The Little Red Turtle Customers on Demand system for special offers directly from you to your customers.

Once you have accessed the system from your mobile device, you can save it on your home screen so that you can access it quickly and full-screen, without the browser address bar. Instructions about how to do this are in the application itself.

Other Systems

For access to beta and other pre-release systems, contact Little Red Turtle using the Contact Us link above.

Get in Touch

Please use the form below to contact us.

Privacy Policy

This following document sets forth the Privacy Policy for the Little Red Turtle website,, and the applications offered by Little Red Turtle.

Little Red Turtle is committed to providing you with the best possible customer service experience. Little Red Turtle is bound by the Privacy Act 1988 (Crh), which sets out a number of principles concerning the privacy of individuals.

Collection of your personal information

All parts of the site can be viewed without providing personal information. However, for access to the Little Red Turtle applications, you are required to submit personally identifiable information. This may include but not limited to a unique username and password, or provide sensitive information in the recovery of your lost password.

Sharing of your personal information

We may occasionally hire other companies to provide services on our behalf, including but not limited to handling customer support enquiries, processing transactions or customer freight shipping. Those companies will be permitted to obtain only the personal information they need to deliver the service. Little Red Turtle takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.

Use of your personal information

For each visitor to reach the site, we specifically collect the following non-personally identifiable information, including but not limited to browser type, version and language, operating system, pages viewed while browsing the Site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalised content to you while you are at this site.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will use for these new purposes only, data collected from the time of the policy change forward will adhere to our updated practices.

Changes to this Privacy Policy

Little Red Turtle reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use the Site.

Accessing Your Personal Information

You have a right to access your personal information, subject to exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons. Little Red Turtle reserves the right to charge a fee for searching for, and providing access to, your information on a per request basis.

Contacting us

Little Red Turtle welcomes your comments regarding this Privacy Policy. Little Red Turtle operates as an on-line business. If you have any questions about this Privacy Policy and would like further information, please contact us using the Contact Us facility on this web site

Security Policy

The Little Red Turtle web site does not contain or collect sensitive data so no encryption is used. This means that all information that it contains is visible to everyone.

The Contact Us form generates an email to our offices. Email is inherently not secure and you should not use that form (or any email system) to convey any sensitive information.

The Little Red Turtle applications (such as the Customers on Demand system) use industry-standard secure and encrypted communication channels. All data is stored securely and passwords are never stored at all. (For the technically inclined, we only store a salted and peppered hash for authentication in our systems, which is why we can't tell you your password.)

All payments are made through the Paypal online gateway. Your credit card details are never visible to us and all transactions are encrypted. We only collect sufficient information to enable us to issue you with a valid Tax Invoice and to contact you for support and account maintenance reasons.

Refund Policy

Little Red Turtle does not believe in lock-in contracts. We want you to be delighted with our service and happy to be our customer.

As we base our forward commitments on orders and subscriptions received, we incur financial liabilities that persist even if you should decide to cancel. For that reason, we are unable to issue refunds.

However, you can cancel your subscription at any time, by either emailing us or, preferably, by using the Paypal web site.

If there is anything at all that you are unsatisfied about regarding any aspect of our operation or products, please contact us and we will do everything we can to make it right.